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Researchers Determine That People Like Sex, Also Alcohol

imagesReaders who have been struggling to finalize their list of personal pleasures now have a cheat sheet, thanks to researchers at the University of Canterbury in New Zealand, where a scientific study has determined that sex is the most enjoyable activity for most people. Drinking alcohol came in second. A U of Canterbury news release reports that a postgraduate psychology researcher used mobile-phone text-messaging to collect data on what people did during the day and how they felt about it, a technique called “experience sampling.” The researcher, who texted people three times a day over a period of one week, found that people replied to 97 percent of all text-messages. The participants rated activities in four categories of reward: pleasure, meaning, engagment and happiness. The top ten and lowest ten activities are listed below:

Top-ranked:Behaviour

Pleasure

Meaning

Engagement

Happiness

Sex/ making love

1st

1st

1st

1st

Drinking alcohol/ partying

2nd

10th

5th

2nd

Care-giving/ volunteering

9th

3rd

6th

3rd

Meditating/ religious activities

8th

2nd

7th

4th

Childcare/ playing with children

10th

4th

11th

5th

Listening to music/ podcast

3rd

17th

13th

6th

Socialising/ talking/ chatting

5th

11th

10th

7th

Hobbies/ arts/ crafts

4th

5th

4th

8th

Shopping/ errands

15th

16th

16th

9th

Gaming/ video-games

6th

24th

9th

10th

 Lower-ranked
Washing/ dressing/ grooming

22nd

29th

30th

21st

Internet/  on computer

20th

28th

21st

22nd

Commuting/ travelling

27th

23rd

29th

23rd

Paid work

26th

15th

17th

24th

Lectures/ class/ lab

23rd

8th

15th

25th

Texting/ emailing

21st

18th

18th

26th

Studying/ working on education

28th

7th

14th

27th

Housework/ chores/ DIY

29th

27th

27th

28th

Facebook

24th

30th

28th

29th

Sick/ healthcare

30th

25th

25th

30th

 

3 Comments

  1. I love the headline! Sounds like ground breaking research!

  2. Jim Lewis

    Wow, are you kidding me? It took actual research to figure this out?

  3. Who was in the sampling, UC seniors only? Then these results are hardly surprising. How many people? Without this kind of info this “scientific study” is absolutely meaningless. What about the saying, “if you have your health you have everything”? Health is at the bottom? No wonder health care is out of control!

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