Why, exactly, does the world need larger women? Because too many women want to be too thin. That’s the starting point for researchers at Durham University, who “studied over 100 women” and concluded that if the women who were shown in ads for just about everything had a little more meat on their bones, women to saw the ads would develop “a healthier attitude to eating.” A Durham University news release reports that the researchers found that women who strongly preferred thin body shapes were significantly less keen on thin bodies after they had been shown pictures of plus size catalogue models. Conversely, showing slim models increased women’s preference for thin bodies. That’s it? Yes, that’s it. Time to eat. Read more from Durham University.