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VitaminWater Claims Should Be Diluted

VitaminWater, the drink of many colors that is alleged by maker Glaceau to help keep us healthy, is in hot water. The National Consumer's League has complained to the Federal Trade Commission that Glaceau's marketing claims are, Vitaminwater_power-c to be precise, "dangerously misleading." The Los Angeles Times reports that Glaceau claims that its Power-C VitaminWater (vitamin C + taurine) offers 120 percent of the recommended daily intake of vitamin C, plus 40 percent of vitamins B3, B5, B6 and B12. It also offers 10 milligrams of "taurine+zinc+chromium. The Times points out that, actually, there is no set recommendation for those vitamins. Then there is the issue of thee 125 calories in each bottle. Oh Well.

Read more in the L.A. Times.

2 Comments

  1. Activwater tastes much better anyway, it’s just hard to find.

  2. Hot water indeed. If water has no caloric content, and neither do vitamins, what consists of the 125 calories?
    Could it be the coloring? The flavorings? What then?
    Good thing this stuff isn’t being sold as “healthy”!

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