Setting aside the question of whether glucosamine and chondroitin actually relieve the pain of arthritis, a boomer-focused company called Elations is offering the supplements in the form of a bottled eight-ounce juice drink or powder mix. And somebody is drinking a lot of the stuff. The New York Times reports that Elations revenue has increased to $40 million in 2009 from
$12 million in 2008 and is projected to rise to $75 million this year. The Times reports that General Nutrition Centers, is also chasing the boomer market, and will introduce a line called GNC Longevity Factors in August.
Health, fitness and lifestyle tips for people over 50 who still like to play hard
Sunday, June 1, 2025
Wasn’t it P. T. Barnum who said something about a sucker being born every minute? Add this to the long list of sports supplements that simply don’t deliver. At least let’s hope it doesn’t do any harm…
Well, the best one ever is the water we buy in bottles by the billions. I’ve read most of it is just run from a munucipal water supply. Makes you want to tar and feather some people or get in there with them and make some unethical sleazy money too. There are so many rats in business its very difficult to keep up with them