There is sweat, apparently, and there is sexual sweat, and the most significant difference seems to be that one works for you and one works against you. The exceedingly popular Journal of Neuroscience reports on research conducted at Rice University that subjected the brains of women to MRI scans while they sniffed the sweat of men who were watching educational videos, and again, while they sniffed the sweat of men watching something more titillating. As the Scientific American translates, two regions of the women’s brains reacted more to the sexual sweat than any of the other smells: the orbitofrontal cortex (an olfactory area) and the fusiform gyrus, responsible for face/body recognition.