Every January, vast numbers of well-intentioned and out-of-shape people resolve to hit the gym at least three times a week. Every February, they forget about it, or find some important reason why gym no longer fits their busy schedule. And while many of the well-intentioned and out-of shape people are OK with that lapse, the gyms are not, because people who don’t use a gym are unlikely to re-up next year. Now, the New York Times reports, some gyms are responding by hiring people whose job it is to encourage members to get to the gym with phone calls and compliments. Does it work? Read the Times’ piece and find out.
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I like this article. I only wish they would have written it after my DVD series, “Comfort Zone, Feeling Younger Workout” because these too will help bring people to the gym.