Gyms Chase Over-50 Set

Older is better. At least, it may be better for business, in the opinion of a growing number of fitness club owners. Jeannine Stein writes in the L.A. Times about the latest demographic niche to be sought by gyms.  Stein reports that Silver Sneakers fitness classes, a for-seniors program started in 1992, are in more than 1,200 gyms
and YMCAs nationwide, and 50 of the 600 or so Gold’s Gyms offer the program,
with four in Southern California. Colin Milner, chief executive of the Vancouver,
Canada-based International Council on Active Aging, tells the Times that he’s seen [niche gyms for seniors] grow from one or two facilities 10
years ago to probably a few hundred now."
Read more in the L.A. Times.