This time it’s not just men. Researchers at the University of Rochester are persuaded that women too, perceive women who are wearing red to be more sexually receptive than women wearing other colors. How do they know? A press release for the Society for Personality and Social Psychology reports that the researchers asked a group of women three questions. First, they showed women a picture of a woman in red and a woman in white, and asked which was more sexually receptive. Yep. The women in red. Next, they asked women about the likelihood that they would guard their mate from a woman in red and from women wearing white. Yep, red wins again. Finally, they changed the color of the dress on the other woman from white to green. Red again. Case closed.