Attitude

Fast Food Makes Us Impatient, Now!

Another reason to avoid fast food: It makes us want everything now.  Right now. Sanford E. DeVoe, an associate professor at the University of Toronto’s Rotman School of Management, reports in the New York Times that several of his ownmcdonalds-meal studies have found that mere thoughts of fast food spur participants to hurry through reading a paragraph describing their city; express a greater desire for timesaving products; report less happiness from savoring a beautiful opera duet; and save less for tomorrow. Great, but who has time to read all those words? DeVoe cites one study that measure people’s tendency to savor a variety of realistic, enjoyable experiences, correlated their responses by their ZIP code, and charted the concentration of fast-food restaurants versus sit-down restaurants per ZIP code. Yes. The researchers found that “the more prevalent fast-food restaurants in the neighborhood were, the less likely respondents were to report savoring a set of experiences, even when controlling for economic factors of the individual and the neighborhood.” Wait, there’s more. DeVoe also correlated the prevalence of fast-food restaurants and financial impatience. Read more in the New York Times.

 

One Comment

  1. Sorry, I don’t have time to read this article. I’m on my way to McDonalds for a quick burger and fries!

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